What are YouTube marketing tools?
When you're choosing the right marketing tools for your business, you'll likely come across a variety of different types of tools. From social media management tools to email marketing tools, there are many different types of software and tools that can help businesses improve their marketing efforts. You'll also come across tools for each specific marketing channel, including social media and email marketing tools. YouTube marketing tools are tools that are specifically designed for marketing on YouTube. While some tools are primarily focused on video creation, others are focused on helping businesses optimize, track and measure the success of their YouTube campaigns.
Benefits of YouTube marketing tools
When choosing the right YouTube marketing tools, you'll want to make sure they provide a variety of benefits. Depending on your specific business goals, you'll likely want a tool that offers a combination of features, including:
- Ease of use and a user-friendly interface
- Ability to integrate with other marketing tools and platforms
- Ability to create high-quality video content
- Ability to create video campaigns
- Ability to track and measure video performance
- Ability to create engaging and compelling video content
YouTube marketing tools for content creation
Video creation tools are designed to make the entire process of creating videos easier and more seamless. With a video creation tool, you can create engaging videos that drive the right audience to your website by answering questions, solving problems and providing helpful information. Some tools with video creation capabilities are:
- Wistia is a video hosting and marketing tool that allows businesses to create, publish and manage their videos from one easy-to-use platform. Wistia's video creation tool allows users to easily create professional-quality videos with no video experience necessary.
- Animoto's video creation tool allows business owners to create professional-looking videos with a drag-and-drop interface. Users can choose between a variety of interactive slideshows, photo slideshow videos and virtual reality experiences.
- Vine is a video creation tool that allows users to create and distribute short-form 6-second videos that play on a loop. Vine's video creation tool is designed to be simple, making it a great option for businesses with limited video experience.
YouTube marketing tools for optimization
Video optimization tools are designed to make it easier to optimize your videos for better performance. This can mean creating metadata, choosing the right title and description and using the best tags for your videos. It can also mean using tools that make it easier to discover and distribute your videos on other social media platforms, like Facebook. Some video optimization tools are:
- VidIQ is a video discovery and optimization tool that allows you to find new videos and channels to distribute. VidIQ allows you to optimize and improve your video's performance by finding the right people to watch your video, gaining more views and more video shares.
- Vidible is a video distribution and optimization tool that allows you to upload and optimize your video content to be distributed across multiple social media platforms. Vidible also allows you to optimize your videos for better discoverability, including choosing the right tags and metadata and creating targeted social media campaigns.
YouTube marketing tools for analytics
Video analytics tools help you better understand your audience and find out what your videos are doing for your business. You can find out things like what your most popular videos are, which videos are most engaging and which videos are driving the most views to your website. This data can help you create better and more effective videos in the future. Some video analysis tools are:
- Tube Buddy is a free tool that allows you to track your YouTube analytics and create better videos in the future based on your data. Tube Buddy allows you to track your views, likes, shares and more, giving you a complete breakdown of your video performance.
- VidIQ is a video discovery and optimization tool that also allows you to track your video analytics. VidIQ allows you to track your video performance and find out which videos are performing best, where your viewers are coming from and more.
YouTube marketing tools for automation
Video automation tools allow you to schedule your videos to be posted in the future, making it easier to stay consistent with your publishing schedule. These tools also allow you to create playlists of videos that are then rotated so you can better engage your audience and maximize your video views. Some video automation tools are:
- Sprout Video is a video marketing and publishing tool that allows you to schedule your videos and create playlists to be distributed and published across multiple social media channels, including YouTube. Sprout Video also allows you to create and manage your YouTube ad campaigns from one easy-to-use platform.
- Vidly is a video creation, scheduling and publishing tool that allows you to create and publish videos to your YouTube channel from one easy-to-use platform. Vidly also allows you to create and manage your YouTube ad campaigns from one easy-to-use platform.
How to choose the right YouTube marketing tools for your business
When it comes to choosing the right marketing tools for your business, it's important to keep a few things in mind. First, you'll want to make sure the tools you choose integrate well with the rest of your marketing strategy. As such, you'll want to make sure that your chosen tools are compatible with the other tools you use, like your marketing automation software. Second, it's important to choose tools that are best suited to your marketing goals and objectives. For example, if you're looking for tools that help you create better videos, you may want to look at video creation tools. Similarly, if you're looking for tools that help you track and measure the performance of your videos, you may want to look at video analytics tools.
